NDA

Pulsate

In collaboration with Lily Jencks Studio

Primrose Hill, London - 70 m², 2013

Interior design best of the year 2013 (Honorable Award), WIN Award news (Finalist), Archdaily Building of the year 2013 (Finalist), WAN Award 2013 Color in architecture (Long list – Finalist)

Capitol Designer Studio (CDS) commissioned a pop-up installation in Primrose Hill using Marazzi’s SistemN tiles. We created a striking graphic design that would encourage footfall in an area with little passing trade. It became a destination shop for a short time, showing the possibilities of using ceramic tiles to create memorable space. Drawing inspiration from Op Art and Gestalt psychology, the tiles are laid out in a zigzagging pattern The floors, walls and ceiling are warped creating a forced perspective at the back of the space, that distorts a viewers sense of distance. Each tile is exactly the same size and had to be installed carefully to ensure a seamless graphic. To get the really vivid exciting pattern, the pattern gos from dark to light to dark in a gradient, like a pulsating wave. The floor is sloped, and benches are built into the structure to provide seating and storage in the shop. The tolerence of the tiles to make the pattern continuous over floor/walls/ceiling was very small. As the pattern continues through the room the continuous pattern splits and lighting highlight the split in a dramatic way.